services marketing Essay -- essays research papers

Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafà © one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as: Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it ( a DVD of the same performance would be a product, not a service) Intangible - and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. Perishable - in that once it has occurred it cannot be repeated in exactly the same way. For example, once a 100 metres Olympic final has been run, there will be not other for 4 more years, and even then it will be staged in a different place with many different finalists. Variability - since the human involvement of service provision means that no two services will be completely identical. For example, returning to the same garage time and time again for a service on your car might see different levels of customer satisfaction, or speediness of work. Right of ownership - is not taken to the service, since you merely experience it. For example, an engineer may service your air-conditioning, but you do not own the service, the engineer or his equipment. You cannot sell it on once it has been consumed, and do not take ownership of it. Western economies have seen deterioration in their traditional manufacturing industries, and a growth in their service economies. Therefore the marketing mix has seen an extension and adaptation into the extended marketing mix for services, also known as the 7P's – physical evidence, process and people. Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Packaging  · ... ... Service Many products, services and experiences are supported by customer services teams. Customer services provided expertise (e.g. on the selection of financial services), technical support(e.g. offering advice on IT and software) and coordinate the customer interface (e.g. controlling service engineers, or communicating with a salesman). The disposition and attitude of such people is vitally important to a company. The way in which a complaint is handled can mean the difference between retaining or losing a customer, or improving or ruining a company's reputation. Today, customer service can be face-to-face, over the telephone or using the Internet. People tend to buy from people that they like, and so effective customer service is vital. Customer services can add value by offering customers technical support and expertise and advice. Services Characteristics - the features of services that distinguish them from tangible products; these are intangibility, variability, inseparability and perishability. See Inseparability; Intangibility; Perishability; Variability. Services Marketing - the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.

African American Oral Tradition Essay

Modern African American Literature was formed under a stressful time for Africans, slavery. The only way the stories of the indigenous people of Africa were passed down was through oral recollections, or stories of the events. In America this was especially difficult for the slaves because of laws preventing them from learning English. By not being allowed to learn English, the slaves had to learn English solely on auditory purposes. This essentially made the slaves illiterate. When the slaves transferred the language that they heard to paper, a new style of language was formed which was referred to as dialect. Dialect is what the slaves thought they heard and the correct spelling of those words, not standard English. Dunbar, who wrote fluently in both standard English and dialect was praised by white critics only for his dialect poems, and not praised for his poems in standard English. His literacy works are still alive today, however the dialect works were attached with a stigma. Usually whites despised the African’s dialect. Therefore, the slaves would not try to publish any type of work with dialect because the slaves did not want to be associated with the stigma. In all, by creating a unique dialect gave the slaves a bilingual type of style. By not being able to write, slaves also made Genres such as, spiritual, folk songs and gospels. Songs such as these were ways of passing down stories to the next generation. These songs also contained secret messages. These messages may have contained information about escape routes or even the underground- railroad. However most of the songs were spiritual in nature. The songs also progressed through the years. The originals slave folk songs, spirituals, and gospels are now prevalent in modern day jazz and the blues. Martin even gives the example of Hayden, who mixes his song ideas with the ideas of Bessie Smith. Even though African are allowed to read and write, this is a form how their culture is still expressed today. Martin made the emphasis that the oral tradition is part of the African Americans distinct culture.

Awe of A Modest Proposal - Free Essay Example

Sample details Pages: 3 Words: 1042 Downloads: 5 Date added: 2019/05/08 Category Literature Essay Level High school Tags: Modest Proposal Essay Did you like this example? In 1729, Jonathon Swift intended on setting the British Isles on fire with his short story A Modest Proposal For preventing the Children of Poor People From being a Burthen to Their Parents or Country, and For making them Beneficial to the Publick, or more commonly known as A Modest Proposal. First published anonymously in 1729, A Modest Proposal is an essay that, on the surface, suggests that to in order to ease the country of economic hardships, the Irish should sell their children to the rich as food. Not only does Jonathon Swift challenge the way people viewed satire, Swifts influence would change the genre for future satirists.. Don’t waste time! Our writers will create an original "Awe of A Modest Proposal" essay for you Create order While the aristocratic Brits and the royalty dined on steak and sipped vintage wines, the poor in Ireland were starving. First published anonymously in 1729, the essay quickly made the rounds of the British elite, some even responding to Swift. In A Modest Proposal, Swift unleashes his anger, not only at the British exploitation of his home country Ireland but at his fellow countrymen who were doing nothing to stop the exploitation as well. The opening paragraph describes the streets of Ireland in a fashion that would make the most rational person not ever want to visit the emerald isle, It is a melancholy object to those, who walk through this great town, or travel in the country, when they see the streets, the roads and cabbin-doors crowded with beggars of the female sex, followed by three, four, or six children, all in rags, and importuning every passenger for an alms. (Puchner, 315), Swift often wrote about how everyone in Ireland was miserable and poor. From there, Swift keeps his attack squarely on the wretched Irish. Meant to light a fire in his countrymen, sadly, his message fell flat with the Irish and a century later the country would be struck with the potato famine, losing many Irish in the process. While his message fell on deaf ears in his home country, the aristocrats found it to be quite humorous. Lord Bathhurst responded to Swift with an equal amount of satire and humor, The more I think upon this scheme, the more reasonable it appears to me; and it ought by no means to be confined to Ireland; for, in all probability, we shall, in a very little time, be altogether as poor here as you are there. (Swift, 316). Despite his countrymens lack of inspiration and the people he was lampooning finding humor in his words, the essay was a commercial success, as well as a lasting success. Social and political satire was nothing new when Swift published A Modest Proposal. But what makes Swifts essay powerful and lasting is the painstaking detail that he uses, as well as his inspiration for his work. In the 1700s, political pamphleteering was a popular way to people to get their voices heard regarding any political or social situations. Short essays regarding economics or political protests were passed out or sold to the people walking the streets, we see this today with organizations fighting the powerful corporations. Swift used the popular political pamphlets as a framework for his proposal. Swift follows the style and method of the pamphlet; the intention was that reader would take the intended message seriously. Inside, the reader would find grand statistics about how many people have children, how many of those survive, and how many should be eaten, the remaining hundred thousand may, at a year old, be offered in sale to the persons of quality and fortune, through the kingdom, always advising the mother to let them suck plentifully in the last month, so as to render them plump, and fat for a good table (Puchner, 316). These kinds of statistics made the essay seem not only legitimate, but it also showed that Swift had seriously thought this out, which gives the essay a grim feel. In addition to the statistics, Swift also appeals to the readers emotions by tossing in an Americans expertise on the subject, I have been assured by a very knowing American of my acquaintance in London, that a young healthy child well nursed, is, at a year old, a most delicious nourishing and wholesome food, whether stewed, roasted, baked, or boiled; and I make no doubt that it will equally serve in a fricasie, or a ragoust. (Puchner, 316). By adding the expert opinion of an American, it helps legitimize the essay, we were the savages of the developed world, people might have thought this to be a serious essay. Another aspect of the essay that helps make it legitimate is in the last paragraph, Swift says that he cant make any money of this, because his children are too old to be sold, so by this, the reader is reminded of the authors sincerity. Swifts influence could be felt in literature, and beyond. In literature, his influence can be seen in books like The Innocents Abroad by Mark Twain, or works by T.S. Eliot. The lasting effect of Swifts satire and parody can be seen today in television shows like The Colbert Report, The Daily Show, and Last Week Tonight. In The Colbert Show, the show that Swift has the most obvious influence, the host Stephen Colbert, satirized the far-right talking heads like Bill OReilly or Geraldo Rivera, by taking their self-important ego driven shows and turning it into a joke. He would deliver the news, but like OReilly or Rivera, it would be with a hard-right stance, and behind him would be images of eagles and waving flags. Jonathan Swifts political satire is a direct influence on todays television shows like The Colbert Report and The Daily Show. While A Modest Proposal might not have been the powder keg explosion that Jonathan Swift had hoped for, but in the long run, his influence is apparent in todays culture. Take a look at any comment section on a news article or a YouTube video and you are reminded of the biting satire of Jonathan Swift, though the words might not be as smart as Jonathan Swifts were. Not only did Jonathon Swift challenge the way people viewed satire by parodying the look and framework of political pamphlets of the day, Swifts influence would change the genre for future satirists.